Brand guidelines · v1.0 · October 2026

FMedia brand

FMedia is the paid media studio that measures Meta and Google ads in profit, not vanity ROAS.

Logo

The FMedia mark is a lowercase coral "f" on midnight navy, finished with a signal dot: one channel, read correctly, landing on the profitable point. Download: logo.svg · logo-dark.svg · mark.svg

fmedia.marketing
fmedia.marketing
  • Keep clear space equal to the height of the mark on every side.
  • Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
  • Never recolour, stretch, outline or add effects. Use the dark version on #0D1024 and photography.
  • Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the FMedia logo.

Colour

Accent is for actions, highlights and data. Body text on light surfaces uses #2A2B2E; links use #C2410C to keep AA contrast.

Hero / dark surface
#0D1024

Accent
#FF5B2E

Accent text on light
#C2410C

Accent on dark
#FF5B2E

Page
#FAF8F5

Card
#F6EEE8

Ink / headings
#0D1024

Body
#2A2B2E

Muted
#606268

Lines
#E5DCD3

Typography

Headlines: Sora, weight 800, tracking -0.035em, sentence case.
Body: Inter, 400/500, 17 px / 1.65.
Labels: Inter 600, 12–13 px, uppercase, tracked 0.2em, accent colour.

Section label

See what your Meta and Google ads really earn

FMedia replaces vanity ROAS with true-profit ROAS, net of returns, fees and discounts. Then it tells you which creatives are tiring, where budget should move, and which new ads are worth paying to test.

Personality

  • Candid
  • Precise
  • Fast
  • Commercially minded

Voice: do

  • Lead with the profit number and the decision it implies
  • Show the working behind every recommendation
  • Use plain finance language a CFO would accept

Voice: don't

  • Celebrate platform ROAS without netting costs
  • Promise automated growth or guaranteed returns
  • Hide assumptions inside a single score

Imagery

Electric coral-orange light ribbons and signal flows on deep midnight navy, long-exposure speed and motion, abstract data rather than people or screenshots. Never text inside images.

All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.

FMedia hero artwork

Components

Card

White, 1px #E5DCD3 border, 6px radius, 26px padding.

Primary button

Audit my ad account

Always opens an email to ask@fmedia.marketing.

Dark band

Used for pull quotes, stats and the closing CTA.